Showing posts with label recommended reading. Show all posts
Showing posts with label recommended reading. Show all posts

Sunday, August 30, 2009

Socialnomics

It's been a while since I had a post on social media, hasn't it? Here is a great find via Matt Cheuvront at Brazen Careerist. The video is a visual summary of Erik Qualman's Theory of Socialnomics, which will be out in stores tomorrow.



First of all, fantastic video. It's eye-catching, dramatic and has had more than 375,000 views in just over four weeks. It's definitely reminiscent of the Did You Know? videos, but I don't think that is necessarily a bad thing. The message is similar, but not quite the same, and I think it really exemplifies the collaborative, evolving nature of social media. Taking the video by itself, isn't it incredible how quickly people responded to say, "Karl Fisch and Scott McLeod already did this"?

I usually take social media guides with a grain of salt, but I am interested in picking up a copy of Qualman's book. It looks like Qualman makes an interesting, if not compelling, case. Social media has changed the way we communicate, and organizations are still figuring out what that means to them--I'm still figuring out what it means to me. After all, I spent this morning looking up reviews for the Italian Store, e-mailing directions to my iPod, customizing a map to send to my parents and drafting a blog entry about my Italian heritage (which I'll link to my New York friends on Facebook). In the words of my dad? That is cool.

Thursday, August 20, 2009

On Reading, Writing and Remembering the 90s

I have been doing a lot of reading lately. Between the continued job hunt and working at the restaurant, my free time has been rather sporadic. Picking up a book for a few minutes a day gives me a chance to wind down and relax.

I wrote about my massive to-read list late last year, and I have since made a nice dent in it, but I have also picked up a few titles that are less likely to appear on anyone’s list of greatest novels. I hope to one day publish the novels swirling around in my head, and to help me get there, I like to read kid lit and young adult novels to sort of see-how-the-authors-did-it and learn from their work.

The book covers are also quite entertaining.

Most recently, I picked up Running out of Time by Margaret Peterson Haddix. I found it in the for-sale shelves at my local library, and for a quarter, it was a total steal. The novel centers around 14-year-old Jessie, a young women living with her family on the frontier in 1840. Jessie’s world is shattered when she discovers her pioneer village isn’t a village at all, but a scientific experiment, and the year is actually 1996.

Sounds familiar, right? It took me a quick Google search to discover that the book was not, in fact, the basis for M. Night Shyamalan’s film The Village. (In fact, Simon and Schuster explored the possibility of a lawsuit against the Shyamalan and Disney.)

The really interesting thing about Running Out of Time, however, wasn’t its twist ending or the scandal surrounding its similarities with the 2004 film. Rather, while reading it, I felt like I was 10 again, hiding away in my room to read the Secret Window or Bell Prater’s Boy. I was excited to turn the next page! Perhaps it was in part because the book took place in the 90s, when I was in elementary school, but it read how I remembered books being when I was a kid, where I thought it was entirely possible that a brother and sister team could unearth a treasure, or Nancy Drew could solve the mystery before her dad returned from his trip.

A lot of kid lit and YA novels, I have a hard time reading as an adult, even if I know I loved them as a kid. While I can pick up Harry Potter any day to read and enjoy as an adult, I am just not interested in the Babysitter’s Club books I loved in fourth grade. I was surprised when I enjoyed Haddix’s novel, and I think I’ll even send it to my little brother to read--if he can get past the 90s references and lack of cell phones :).

I think the key is that Haddix didn’t write a book she thought 12-year-olds would like, she wrote a book that takes place in a world entirely in the perspective of a kid, and this gives the book something of a timeless quality.

That’s what I would like to do one day. I want my books to entertain teens and tweens, but I think I want their parents to like them too, or at least for their cranky, post-grad sisters.

I’ll let you know what the little brother thinks of the book.

Monday, October 13, 2008

Mini-Update

Today feels like my day off in ages. Over the weekend I worked two double shifts at the Fox theatre. I got in at about 11 PM last night and went to bed. I didn't wake up until noon today. I am enjoying working merchandise--it's a nice change--but I am exhausted when I come home.

I'd like to see Wicked one of the days I have off. I have only seen the middle forty minutes of each act from the televisions in the lobby. The tour cast is fantastic, and the show is fun. If you're in town, definitely swing by.

I updated my recommended reading to the left, and also my summer book list. I am getting a lot of reading done during breaks.

Monday, August 18, 2008

Inner Teeny-Bopper

Deutlich has a fantastic, inspirational post about the Backstreet Boys and her inner teeny-bopper.

It's no secret that I was a major BSB fan back in the day, and I have the love for the Hanson brothers. If you ever spent hours trying to win tickets to a boyband concert off the radio, go read the post.

And KTBSPA. ;)

Thursday, August 14, 2008

The PR Industry Reader

Lots of bloggers, professionals and social media activists have come out with articles on the perception of PR this week.

Marshall Kirkpatrick asks whether a good product really needs PR if the company is willing to engage in social media on its own, and both Steve Rubel and Michael Arrington asks if blogging and social media has made the industry obsolete.

As a novice in the industry, I would argue that PR professionals are absolutely necessary. Our sole job is to keep up with industry trends, to connect the right people and to know what changes people's mind. There is no "You can PR too!" boxed kit, and making PR decisions does require insight into communications theory as much as it does knowledge of new media technology.

I think my peers, fellow graduates, are well aware of the changing role of Public Relations. Our professors beat into our brains how adaptable we must become, and questions of ethics and the stereotypes of PR were common topics of discussion. We know the industry is changing, and I think more often than not we are a part of that evolution.

Nicole Jordan at bub.blio.us says it better than I can with her discussion about the necessity of re-evaluating the image of PR in "PR's Branding Crisis." Mark Hopkins also builds on this question to answer how PR might evolve. Todd Defren has an excellent summary of the discussion on his blog as well as a video of Mike Volpe on the value of PR.

Wednesday, August 13, 2008

Recommended Reading: Blogs

Some of my favorite blogs follow. This list is constantly growing and evolving, so please feel free to add your own suggestions below.

20SB: The Blog - The place for the 20 Something Blogger community updates
Advergirl - Advergirl Leigh Householder is a great mind in the advertising industry
Alice in Average-Land
Apricot Tea - Elegant, sophisticated and down-to-earth
Brandflakes for Breakfast - My favorite advertising industry blog
Brazen Careerist - Launched by Penlope Trink, Brazen Careerist features top Gen-Y bloggers
Bre Pettis - DIY genius Bre Pettis is the man behind History Hacker
bub.blicio.us
Cleaveland's a Plum
Coco Wang - Beautiful artwork and hilarious comics by Coco Wang
Confessions of a Jersey Girl
La Culture Populaire - Danah is another up-and-coming PR superstar based in Canada
Dirty Rotten Feminist
Fashionista
Jennifer Lynn Barnes - Young adult fiction author and hilarious blogger
Jersey Girl
Jess Loves NYC
Liz Strauss at Successful Blog
LMNOP
Maggie L. Wood - My favorite Canadian author
Mamalicious - Mom, writer, photographer Sarah has a wonderful voice
Michelle & the City
No Ordinary Rollercoaster
No So Usual - Author Jeff Sampson used to be an Animorphs Fanboy with the best of us ;)
Occupation: Girl - Author Clealinda Jones of M15M fame
PR 2.0
PR Squared
Pretty Dumb Things
Spilled Perfume
Surviving Myself
Watch Me Be - Author and Atlanta native Jackson Pearce
Working Girl
You Are Flawed if You Are Not Free

Monday, August 11, 2008

People a Jersey Girl Wishes She Knew

Rachel Elizabeth at Confessions of a Jersey Girl has posted an amazing list of bloggers at her blog. The list is impressive, linking quite a few of my favorites and a few more I've yet to discover.

Go onward and find some adds for your own blog rolls here.

One of these days, I will post an annotated list of my favorite reads. Someone remind me if I haven't by this fall.

Monday, March 31, 2008

Recommended Reading

This is a very cool article by way of Brian Solis and his blog PR 2.0. The entry discusses the evolution of communication, social media and blogging. At the end, he offers a nice list of links to other articles on the subject. Go forth and read, my fellow students of communication.

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