Monday, December 14, 2009

You Are Here: Reaching Teens Online

This is a neat find: The FTC recently launched You Are Here, an interactive microsite designed to teach teens and tweens about advertising, the internet and social media. The site is smart, attractive and age-appropriate (although I may have learned a few things myself as I browsed the games!).

What I like best about the site is the games. They are the usual online fare, but with a clever educational twist. You can match phones with customers, design an advertisement or guess the price of different candies in a Price Is Right-like game. The games are quick to load, which is nice, but they have a sophisticated look, too.

Visitors can also "talk" to Isaac, Emily or another teenage characters and hear about different topics, like scams and online security. The language is simple, but not condescending. And, because it's presented as an interactive animation, visitors aren't overwhelmed with information and big blocks of text.

When I wrote consumer-facing materials for parents online, I delved into internet security, particularly when it comes to teenagers. Teens--who may be internet savvy--are not always internet smart. You Are Here is a site I would have loved to share with parents: it's accessible, reputable and a great resource for families. I'll definitely be sharing it with my tweenage brother and cousin.

Wednesday, December 2, 2009

Pitch Yourself Interview

My interview with Paige Holden of Bliss PR went live this morning at PR Breakfast Club. The interview was part of Pitch Yourself, a new feature at the PRBC blog, and I am very excited to have been a part of it.

Pitch Yourself is a great educational tool for new PR professionals (and old ones, too!). I always wished that I could hear my interviewers' thoughts after each interview: What did I do wrong? What did I do right? In this case, Paige pointed out a few things I felt iffy about after the interview ended, and I am glad she did. Now I know what I can improve on, such as being prepared to answer questions outside my specific focus and having questions of my own ready.

Overall, I am pleased with the interview. You can check out the video here or on You Tube.

Tuesday, December 1, 2009

Changes for Holly


It's been a little quiet around here lately. I've been in the middle of a fairly big move, and I am finally getting settled in.

Thirteen months ago, I packed my life into boxes, crates and laundry baskets and drove to Washington, DC. My only connection to the city was a friend from college and an internship at a PR firm. In fact, for the first couple of days, I lived out of my car and slept in @lindsaydoll's den on an air mattress. It was very exciting--nerve-wrecking--and incredible.

But I'm someone who likes plans. I make itineraries, set up appointments and schedule my life. I don't blindly run into the fray, and so my post-college adventure was tempered with a plan: If I am not hired as a full time account executive at the end of my internship, I will give myself six months to look for position in DC.

And so, working a part time job waiting tables and tending bar, I began my job search in Washington, DC. I focused specifically on positions in non-profit, but I kept myself open to everything I came across. Sometimes I was called in for an interview, and sometimes I received a polite e-mail informing me the position had been filled.

With Thanksgiving past, I had a decision to make: continue my search in DC while I worked at the bar, or move back to Atlanta and look for a position there. I decided that while there were amazing opportunities in DC, there were many in Atlanta, too, and as much as I love DC, it was time for me to return home. Like 13 months earlier, I once again packed my life into boxes and set out for the next adventure.

"Moving Tools" by Rachel Spauldilng

Thursday, November 19, 2009

Am I Qualified?

An Australian news source recently reported on gender and job requirements. According to Australian Dell executive Joe Kremer, women are more likely to pass on applying for a job because they don't think they meet all the requirements, while their male colleagues will apply even if they only meet two or three.

This is not exactly a new phenomenon. In fact, it's something my professors and peers at BU often talked about during class. Men are more likely to overestimate their abilities than women.

But is that necessarily a bad thing?

During the my job hunt over the past few months, I've started to notice a pattern in my own application process. I'm not a modest person, and I am proud of my accomplishments, but I was throwing out applications because I thought I didn't meet all the requirements. I would read through the position, thinking to myself, "Wow, I would be great at this! I already have some great ideas I'd love to implement!" As I scrolled down to the qualifications, however, my confidence would start to wane. "Three years? I only have one. A certificate in design? I only have my Web sites..."

Ultimately, I would put aside that application and start in on the next one, accepting defeat before the race even began.

But that's not me--I don't give up so easily. I am confident, driven and a little stubborn, so why doesn't my job hunt reflect this? After all, the worst that can happen is that I receive a polite but succinct e-mail from HR stating that I am not qualified for the position. Is that so bad that I won't even give myself a chance?

I am smart and talented, and I know digital PR. From now on, I am going to let HR decide if I am qualified, and I am going to stop worrying about meeting all the requirements. I am good enough, but my future employer can't know that unless I apply first.

Photo by Indigo Fish.

Monday, October 26, 2009

20SB Blog Swap: Confessions of an Internet Middleman


Today is the sixth 20-Something Bloggers blog swap. Greek Physique was kind enough to write up a guest post. You can read my post over at his blog. Enjoy!

It probably started my first year of college. A cute girl was having problems with her e-mail, told me about it, and I sent her an e-mail giving her a link on how to fix it. Because I’m inept, I didn’t notice that she was interested in me—until of course her crush had worn off, and mine had mushroomed. And that was the beginning of my career as an Internet Middleman (dons cape)!

I have an odd passion for connecting people to people or valuable sources of information. I’m the guy who, six months after we met, sends you a link to Australian rugby stories because I suddenly remember that you play the sport. I once hosted a dinner for several blog friends in New York City, none of whom knew each other. Two of them started a long-term relationship soon after. And I’ve been known to also match people together who I thought would be great friends.

It's a nerdy skill, I grant you that. It's kind of hard to brag at a party that "Yesterday, Mom wanted to hear a sermon in German, and I found a church site in 5 minutes!" And for some reason, ladies don't swoon when I waggle my fingers in a typing motion and tell them I can meet all their search needs--strangest thing!

But life as an Internet middleman does have its rewards. It’s personally satisfying to solve people’s problems and get people from point A to point B. My passion and curiosity for finding good information is genuine, and it comes out in my work life too. On some social networking sites, people will e-mail me for tech help…and also where to find the blogs or sites for the prettiest girls to talk to, ha. It got to the point where I started being suspicious of the reasons why guys were friending me on social networks—and I had good reason to be! I'm an Internet Middleman, not an Internet Pimp. And yes, I've gotten to know and meet some people way out of my league because I was able to do them a favor.

But on the other hand, you can see the dark side of this. What if I tell you that so-and-so is a great friend or potential business source—and he turns out to be an idiot? Is it my fault for a bad recommendation? Or what if that web-site I recommended has a virus, or people are mean there to my friend? Verifying trustworthiness on the web is very difficult, and I’ve been burned before. And it becomes irritating that so many people seem to forget the service I rendered them. The couples or friends I create seem to be very bad at getting back to me and saying “Oh, thanks for helping me!” I don’t want to be paid, but I do want to be thanked, or have a business colleague reciprocate when I need something. And of course, I would like to get links and friend recommendations myself! In my most cynical moments, I worry that some people see me more as an impersonal computer robot than an emotional human being.

However, overall I enjoy working as an Internet Middleman. I think the key is just doing a better job of PR (of course I’d find a way to connect this to Holly’s blog!). I have to be honest with myself—when am I being generous for the sake of generosity, and when do I actually expect something in return? The person who I am helping should know that too. And if the person is too selfish to reciprocate, it is not my fault—there are others who will.

This post is a part of 20SB’s Blog Swap, sponsored by Bouncer.

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