Holly Grande: Short and Sweet

People in the PR industry are awkward. All of us. We're the smart kids, the creative kids and the weird kids. Maybe we're attracted to the digital PR industry because all that weirdness is celebrated, or maybe it's because the weird, smart, creative kids got here first and we set the rules.

Look at some of the big names in the PR blogosphere: Todd Defren, Brian Solis, Kevin Dugan

All a little weird.

(Sorry, guys. You're still my PR heroes.)

But I think being a little weird is one of the biggest strengths of the industry. We're strange and smart and willing to go that extra step, even if we look a little silly. We try new things and come up with crazy ideas that just might work, and we look at the traditional strategies from a different perspective, coming up with an innovative plan that builds on our predecessors.

Some PR professionals have incredible charasima to go with their marketing know-how, while others excel at the behind-the-scenes work, writing speeches and outlining campaigns. There are as many jacks-of-all-trades as there are social media mavens and viral-campaign experts. Digital PR is a wonderful, evolving mix of experts, but I still think there is one, defining trait: we're a little weird.

In the summer of 2008, I created a sing-a-long resume. I knew I was doing something a little weird; I knew I didn't have quite the right software for the vision I had; and I knew I am a terrible singer. But I also had a free weekend and I wanted to do something different.

The result was a video that has been equally applauded and derided by professionals and career advisers.

I could lie and tell you it didn't hurt when someone commented that I am painful to watch. It did hurt. But I am kind of painful to watch--I am just as weird in person as I am in the video. I write well, and my campaign outlines are often spot-on, but I am a little ridiculous in person. I will never list public speaking as a strength, and I am much more comfortable writing speeches than giving them, although that is something I am working on.

On my first day walking into Edelman in 2008 (a job I got, in part, to being a little strange), a coworker and friend said to me about the Digital Team: "We are so awkward. All of us."

I wouldn't have had it any other way.

Posted by Holly at 3:56 PM 33 comments  

Labels: career, communication, creativity, digital, PR, public relations

I am not a very good liar. Sure, I can keep a secret, but I am a terrible liar.

When I was a kid, I lied for attention. I told stories about witnessing bad guys commit crimes or flowers that granted wishes. I made up stories, and as I grew up, those kinds of lies turned into fiction and poetry.

As a teenager, I lied to get out of trouble. I didn’t know who broke the picture frame, or I had no idea that I had gotten home so late past curfew. It never worked.

So, as an adult, I rarely lied to begin with. When I did, it was for the sake of someone else, to save them the embarrassment, or to play along with a game. But even then, I couldn't hold a straight face, and I utterly failed at games like "Two Truths and a Lie." I just didn’t lie for myself anymore; at least, that's what I told myself.

Once, in college, several classmates of mine were discussing immigration and border control. These classmates were well educated, but what began as a political debate quickly turned into an outright attack on immigrants. Annoyed and insulted, I interrupted their conversation and self-righteously told them, “You know, my dad immigrated here to start a new life.”

Oh, how the backpedaling began: “We didn’t mean people like you! No, we meant those other, illegal aliens.”

It was a total lie. While it was true that my great-grandfather immigrated here from Italy, and I have cousins in Puerto Rico, my dad was born in America—and wasn’t I being just as awful by creating this false history of a father who risked his life to travel across Latin America to start a new life for his children? I appropriated the story of a man I knew to teach a lesson I wasn’t qualified to teach, and I felt awful.

But they believed me.

I let it go on for a little while until I couldn’t listen to the backpedaling anymore, and I confessed that my family was Italian-American, but three generations ago, they were immigrants, too, and people hated them for it then. I thought they might have seen the point I was trying to make, but there was no moment of inspiration, no epiphany, no magical, after-school-special moment: my classmates were pissed.

One of the girls didn’t speak to me for an entire day, which doesn’t sound like much, but she was my roommate at the time, too. Later, she would pull this story up as an example as to why I was a terrible friend to her. She remembers it because she was embarrassed; I remember it because I felt awful for the lie.

I can forgive a lie, but I do my best not to tell them. Even with the best intentions--or the most misguided ones--lies won’t solve anything. I wanted to teach my classmates a lesson. Instead, I looked like an idiot, and they didn’t learn anything.

It applies to PR, too. You might have your client’s best interests in mind, but the whitest of white lies still isn’t a solution. Eventually, the truth will come out, and regardless to what that truth is, people will wonder why you lied in the first place.

So maybe it’s for the best that I’m not a very good liar. Not telling the truth just isn’t an option in PR, and it shouldn’t be.

That all said, I am a little curious: What is the worst (or best) lie you ever told? Anonymous comments are turned on, so keep your real name a secret of you'd like, but tell me your untruth.

[In the spirit of truths and lies, here's some full disclosure for you: This post is for the Athenos Two Truths and a Lie Party in Atlanta, where they're giving away lots of cool stuff, including a free trip to South Beach! I'm going, so if you're local and thinking about attending, RSVP here.]

Posted by Holly at 6:46 PM 0 comments  

Labels: contest, PR